Thursday 26 July 2007
Home-seekers benefit as display village forces builders to
compete for custom
Victoria will have its first 'Battle of the Builders' display
village within weeks, giving home-seekers greater choice and better
value-for-money.
Seven building companies are erecting 14 display homes
side-by-side at Devine's 'Cardinia Grove' residential community on
Wild Cherry Avenue in Pakenham. Here the general public can compare
housing styles, layouts, features and prices, forcing each
participating builder to be innovative and competitive.
The competing companies are Ashford Homes, Devine Homes, Frenken
Homes, Highview Homes, Pro-Fine Constructions, Resident Home
Builders, and Orbit Homes.
"Melbourne's best builders will be battling for business, with
better quality, better deals, better finance, and better housing
options," said Jim Shapcott, Chairman of the 'Battle of the
Builders'. "All are trying to outdo one another, with the general
public reaping the rewards."
Some of the homes are now ready for inspection, with the
official opening on Saturday, August 25. The display village will
operate from 11am to 5pm, seven days a week.
Visitors will appreciate the extra lengths to which 'Battle of
the Builders' has gone to make the important task of looking for a
home not only enlightening but much more pleasurable.
"For Victorian builders the display village offers a new way in
which to showcase their products to a mass audience. For
home-seekers it allows on-the-spot comparisons and all the
convenience of one-stop-shopping," said Mr Shapcott.
Financial experts will be able to assist home buyers with
information about the Government's housing grant, and provide free
financial advice. Special finance packages will be available,
including No Deposit finance, 40-year loans and on-site loan
approvals.
'Battle of the Builders' will be promoted heavily in all forms
of media, bankrolled by the land developer, builders, suppliers and
the finance industry.
"We have the marketing resources to lift the village to the
top-of-mind for potential customers and increase exposure for the
participating builders," said Mr Shapcott. "The companies involved
acknowledge its benefits in today's competitive homebuyer sector
and have seen how well 'Battle of the Builders' is working in
Adelaide."
Devine's 'Cardinia Grove' is a 20-hectare estate offering blocks
from as little as $114,000. It is adjacent to a nature reserve and
near the magnificent natural bush of the Dandenong Ranges National
Park.
Internal roads carry reminders that the site was once an orchard
with names such as Valencia, Tangelo, Pomegranate, Cherry Blossom,
Almond, Chestnut, Walnut and Wild Cherry.
"'Cardinia Grove' has already proved popular with first and
second home buyers because of its affordability, the healthy
lifestyle it offers, and its location just two minutes from
Pakenham's main street," said Mr Shapcott.
"Pakenham is a pivotal link in Melbourne's southeast growth
corridor and is well serviced by transport options, with the
Princes Highway Hallam Bypass and the Pakenham railway station
offering a 40-minute commute to the Melbourne CBD."
'Cardinia Grove' is close to educational, recreational and
shopping facilities. Beaconhills College and the Berwick campus of
Monash University are nearby, as is the Fountain Gate Shopping
Centre and the Pakenham Indoor Sports Complex and Aquatic
Centre.
The 'Battle of the Builders' display village is on Wild Cherry
Avenue at 'Cardinia Grove', Pakenham. More information is available
on: www.battleofthebuilders.com.au
or www.cardiniagrove.com.au.
Released by: Devine Victoria, 85 Coventry St, South Melbourne,
Victoria 3205 Ph: (03) 8699 3100
Contacts:Luke Hartman, General Manager Victoria, Housing &
Land, (0437) 633 775
Prepared by: Barry Hyland, PR Plus, Level 1, 272 Pacific
Highway, Crows Nest 2065;
Ph: (02) 9439 9191, (0412) 354 992; Email: pluspr@ozemail.com.au